For Simone’s Oasis, I created a full branding scheme that builds on the brand’s existing logo. I developed a colour palette and visual identity inspired by the logo’s softness, while also reflecting the heart of the brand: supporting children with Down syndrome, autism, and additional needs—especially during nighttime routines. Art, creativity, and calm were central themes, which I translated into branding elements used across social media, the website, and event materials like banners and the branded food truck at Simone’s Oasis events. The result is a look that feels gentle, inclusive, and warm, while staying true to the purpose behind the brand.